GTM Project
Coral UV Website UX
& Go-to-Market Plan
The Problem
Offices, restaurants, grocery stores and gyms, have one thing in common: germs. They travel from one thing to another in a heart beat, just by opening doors, hanging onto the bus railing, working out at the gym, paying for coffee, and inevitably touching your belongings in between trips. Life gets busy and keeping your things clean 24/7 can be a pain.
Coral UV 2 is our second generation UV sanitizer that sanitizes, filtrates, and smart-dries, all-in-one.
Product Messaging Fit
Parents with young children
Time-saving and versatile
Sanitizes various baby essentials, from bottles and pacifiers to toys in as little as 10 mins, without any chemicals.
Health conscious individuals
Peace of mind
Conveniently sanitize everyday items like keys, wallets, and smartphones, slowing the spread of germs.
Makeup and hair artists
Professional hygiene
UV-C light sanitization is gentle on makeup kits and hair tools, great for both salons and on-the-go.
Optical retailers
Quick & chemical-free
Quick and residue-free sanitation on eyewear between customer trials, eliminating 99.9% of germs.
E-Commerce Website Design
I first created the information architecture and wireframe to structure the website’s content layout. At the same time, I crafted product selling points and led a photoshoot to produce high-quality marketing assets. Finally, I collaborated with a UX designer and content writer to finalize the web design and content, ensuring a polished and user-friendly shopping experience.
Marketing Funnel
Project Timeline
My Entrepreneur Story
The idea originated from a part time job at a baby retail store, where I assisted customers in selecting baby products. I co-founded the company with friends in 2018 and we launched our first-generation UV sanitizer targeting parents. We first introduced a white-labeled product (first-generation) to validate the market, and we sold out within three months. Building on this success, we developed our own design for the second-generation UV sanitizer. As market trends evolved, the product quickly expanded beyond baby care, becoming a household essential for everyday use.